Why Do Companies Outsource Sales?

It can be pretty tempting to do everything in-house when you run a business. It’s even more so if you’re launching a software sales campaign because the costs involved in outsourcing the process can seem overwhelming.

However, it’s important to remember that there’s a lot that your business can do as a service provider. For example, outsourcing your sales can ease the workload on your team while allowing your business to focus on its core competencies. So you don’t have to worry about losing face in front of your team. It’s perfectly acceptable to outsource your sales to a third party because it’s a strategy that lots of the world’s biggest brands use to boost their sales.

In this article, we list down why companies often outsource their sales. Read on below to get started.

#1 – Accelerates Company Growth

Sales can be one of the most time-consuming processes in any business. One of the best ways to ensure that your company scales quickly is by outsourcing your sales and marketing efforts to third parties.

Think about it – if you outsource your sales efforts to a third party, your company can focus on other core competencies and growth strategies. Then, you can simply concentrate on growing your business through the efforts of your resellers.

Hence, if you’re looking to make your business grow faster, then it’s recommended that you outsource your sales.

#2 – Lets You Focus On Core Competencies

Rather than hiring hundreds of salespeople to grow your business, you can focus on the core competencies of your business. Likewise, you can outsource your sales to an established sales agency. This will allow you to work on what you’re good at as an entrepreneur.

Of course, you can always outsource your sales to a stranger or non-affiliated sales agency. But that might not be the best strategy because it means transferring the client relationship to another party.

Instead, it’s better to outsource your sales to a company that you’ve worked with before. This way, you can ensure that the client relationship stays with your business.

#3 – Allows You To Save Money

Outsourcing your sales can often be more cost-effective than hiring a full-time sales team. This is because you only pay third-party sales agencies for their services. This usually means that you only pay for the services that you need. For example, you might need to hire two full-time salespeople to sell your software. Alternatively, you can outsource your sales to a third-party agency to sell your products for you.

#4 – Provides A Fresh Perspective

When you outsource your sales, you’ll find that different agencies provide different perspectives. Each sales agency will cater to different kinds of clients in various industries. As such, you’ll be able to work with different types of salespeople. Also, you’ll be able to leverage their knowledge and expertise to grow your business.

Also, you might want to consider working with a sales agency in a different geographical location. This way, you can include a fresh perspective from a different culture or industry.

#5 – Larger Sales Reach

Outsourcing your sales can allow you to scale your sales efforts. As mentioned earlier, you can hire a third-party agency to sell your products. But rather than hiring just a few salespeople, you can hire a team of salespeople. In this way, you can scale your business quickly and reach more clients in a shorter time frame.

#6 – Better Conversion Rate

If you have a high conversion rate, you could save money by hiring a different team of salespeople. This is because you’ll be able to reach more clients quickly. This means that you’ll come across more opportunities. As a result, you’ll be able to close more sales and convert more leads.

#7 – Provides An Edge Over Your Competitors

As an entrepreneur, you know that it takes a lot to compete in the market. With so many companies vying for their attention, you need to find an effective way to sell your products.

To maintain an edge over your competitors, you can outsource your sales to a third-party agency. Why? Because it can be a lot more cost-effective than hiring a full-time sales team.

Also, you’ll be able to save a lot of time on training them because they’re likely experienced already. Instead of spending a long time training your sales agents, you can quickly teach them the basics of selling your products.

#8 – Bigger Chance to Enter the Global Market

If you’re looking to grow your business abroad, you should outsource your sales to another country. This is because you’ll be able to grow your business in another region without learning another language. Also, you can outsource your sales to a company in a different country that speaks your language.

That way, you won’t have to worry about having a salesperson who’s familiar with the language of that area. As a result, you’ll save a lot of time and effort in learning another language and culture.

#9 – Connects You to the Right Talents

If you’re looking to outsource your sales to a third-party agency, then you have lots of options to choose from. For example, if you’re launching a specific marketing campaign, you’ll be able to find several agencies that can help. This is because third-party sales agencies offer a wide array of services.

Hence, you can easily find a sales agency specializing in providing your industry services. In fact, you can even find a company that has worked with your company before. This way, you can limit your search and choose from a more specific pool of talents.

#10 – Provides Resilience during Turbulent Times

As we all know, most businesses go through some turbulent times. This is particularly true if you’re running a startup business. For example, if you’re not able to make immediate sales, you’ll need some help to keep your business afloat.

With a third-party agency, you’ll be able to sell your products even if your sales team fails. This way, you’ll be able to continue growing your business in the future.

Factors to Consider for Outsourcing

With so many options to choose from, it can be challenging to decide how to approach outsourcing. As with any big business decision, you should have specific considerations before deciding which agency to outsource your sale to. These include:

Knowledge of Your Business

First, you should consider the knowledge of your business. This is because a third-party sales agency must be familiar with your product and industry. In other words, it’s best to work with an agency that’s familiar with your industry.

This way, you can ensure that you’re getting the best service possible. If you’re unsure where to start, find an agency already related to your business.

Your Personal Preferences

Think carefully about your personal preferences when it comes to your third-party sales agency. For example, you might want to work with an agency in your own country. Likewise, you might want to work with an agency that has worked in your industry before.

As an entrepreneur, it’s essential to consider how you want to work with your third-party sales agency.

Your Growth Strategy

Before outsourcing your sales to a third-party agency, you need to know what you want to achieve. In other words, you need to know your growth strategy. This is because it’s not enough just to scale your business quickly. To succeed in the long run, you need to scale your business profitably.

Thus, you should think about your growth strategy carefully. For example, you might want to test out different areas of your business before launching a full-scale approach. Or perhaps you want to outsource your sales to another region to accelerate your global expansion efforts.

Your Budget

Your budget is perhaps the most critical factor to consider when choosing a third-party sales agency. When it comes to outsourcing your sales, you have several options. These options will determine the kind of funding that you need to start your business.

For example, you can choose between hiring a few employees to manage or hiring a whole team of salespeople. There’s also the option of hiring a sales agency for a one-off campaign. Alternatively, you could hire a third-party sales agency for a longer period of time.

Also, you’ll need to think about your advertising budget when choosing an outsourcing company. This is because advertising is the first step towards selling your products. Therefore, you’ll need to spend money on marketing campaigns to attract new clients.


Outsourcing may seem like a significant business risk at first, but it will be worth it in the long run. By hiring a third-party agency to sell your products, you’ll be able to reach more clients. Likewise, you’ll also be able to compete with other businesses in your industry.

If you’re looking for a platform for remote sales outsourcing, look no further than CrewBloom! We help connect companies to experienced and competent outsourced staff, so we can guarantee a positive outcome for your business. Simply go to our website to get started!

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