Case Study: Monoprice

About the Company: Monoprice is an American online retailer that sells generic-branded consumer electronics under its namesake private label, as well as name brand consumer electronics and outdoor equipment.

Overview

Monoprice is an enterprise electronics e-commerce platform that got started selling cables on eBay in 2002. They have built a stellar reputation for product excellence and customer service. Today, Monoprice offers over 7,000 high-quality, affordable electronics, and accessories to consumers worldwide.

They tapped CrewBloom's sales outsourcing services in order to scale their remote sales team and act as support to their in-house team. Before engaging CrewBloom's services, Monoprice has no prior experience in outsourcing.

Industry: Consumer Electronics
Challenge

During the engagement period, Monoprice surfaced that they were unable to capitalize on their potential market share given the time required to source technical sales talent with enterprise experience. CrewBloom was brought on to expand their SDR team, responsible for converting cold leads into qualified prospects that make recurring purchases.
Outcome

CrewBloom sourced candidates with technical enterprise selling experience that would meet their standards with customer obsession. Their outsourced team with CrewBloom nurtured leads in underserved market segments converting them to repeat buyers. Working closely with their leadership team, our contractors were able to re-engage dormant customers by innovating their existing sales process.

Simultaneously working with client executives, CrewBloom executed an outbound campaign to fill their pipeline. CrewBloom generated 924 qualified leads contributing to total revenue of $1,325,485 while hitting 102% of the target gross shipped sales.

"What I can tell you in over two years of working with CrewBloom, were very pleased not only with the relationship we have with CrewBloom but also the caliber of people they have brought us. These people that are selling for us aren’t just used for prospecting to get new accounts, but they also evolved where they’re managing to get new accounts for us."

ThomasVice President of Sales