Monoprice

Case Study: Monoprice About the Company: Monoprice is an American online retailer that sells generic-branded consumer electronics under its namesake private label, as well as name brand consumer electronics and outdoor equipment.Industry: Consumer Electronics Overview Monoprice is an enterprise electronics e-commerce platform that got started selling cables on eBay in 2002. They have built a […]

Monoprice

May 4, 2022 2022-05-06 11:40

Overview

Monoprice is an enterprise electronics e-commerce platform that got started selling cables on eBay in 2002. They have built a stellar reputation for product excellence and customer service. Today, Monoprice offers over 7,000 high-quality, affordable electronics, and accessories to consumers worldwide.

They tapped CrewBloom's sales outsourcing services in order to scale their remote sales team and act as support to their in-house team. Before engaging CrewBloom's services, Monoprice has no prior experience in outsourcing.

Challenge

During the engagement period, Monoprice surfaced that they were unable to capitalize on their potential market share given the time required to source technical sales talent with enterprise experience. CrewBloom was brought on to expand their SDR team, responsible for converting cold leads into qualified prospects that make recurring purchases.

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